| I own a number of quality knives each one | | | | salesperson. |
| serving a specific purpose for the activities / | | | | Whatever the reasons, I'm pretty sure I didn't |
| hobbies I enjoy. A good number of the knives I | | | | consider some important details like quality of |
| own are Gerber Knives, some of which I have | | | | materials, craftsmanship, ergonomic design, |
| had for years. | | | | durability and all the other characteristics that |
| It got me thinking, what was it that influenced me | | | | define a premium knife. I simply trusted a name |
| to purchase Gerber Knives? Most likely it was | | | | that I knew, a brand that was familiar to me. |
| brand recognition, availability of product in the local | | | | Why was it so familiar to me? Simple, the people |
| stores, the price to some extent or maybe it | | | | I knew and trusted owned Gerber Knives - good |
| boiled down to the influence of a convincing | | | | enough for me! Well that was the case back then. |