| A sales page that doesn't make money for their | | | | With such an understanding of your prospects |
| owners is a common problem among many | | | | you can just work out a plan of how you can |
| internet marketers and often troublesome | | | | meet their need, satisfy their wants and will no |
| especially for the newbies in the community of | | | | more wasting money on offering the wrong stuff |
| online entrepreneurs. Let's begin with the basic | | | | to the wrong people. It enables you to find the |
| question of "what are sales pages or landing | | | | right product and services that are perfectly |
| pages for"? -- Answering this inquiry we find that, | | | | adapted to giving your visitors exactly what |
| from the standpoint of the website owner, the | | | | they're looking for. Then, you can go on and |
| ultimate goal is to convert visitors into customers, | | | | re-design your website with a more targeted |
| that is, to monetize the website traffic. "What do | | | | sales copy that will help your website visitors to |
| you have to do if your conversions are wanting"? | | | | feel comfortable with what they might gain |
| is another question that arises naturally. In | | | | through buying your product or services. |
| response to this one we simply say "improve | | | | Don't offer a product to somebody who doesn't |
| your sales page so that its presentation appeals | | | | want it. Don't waste your time and money to |
| more to your visitors. The third question is, "how | | | | convince someone of your own opinion only to |
| can this be accomplished"? -- Well, let's have a | | | | make a view bucks. Take the long term effect |
| look at how to do it right. | | | | into consideration. What is more desirable to make |
| At your right hand there are literally thousands of | | | | some quick bucks and never again see your |
| ideas that, if applied, are able to explode the | | | | customer or to have your customer love you and |
| conversions from your landing page or sales page. | | | | recommend you to everybody else they can |
| The possible ways to increase the quality of | | | | imagine? |
| conversions from your landing page or sales page | | | | Your landing page or sales letter is just a virtual |
| are too many as to find enough space to list | | | | sales man. It represents you directly and your |
| them all here. Let's consider a view points that | | | | name will be associated with the whole experience |
| are crucial to understand for having a great sales | | | | some visitors make on your site. Don't write what |
| page that fulfills its purpose. | | | | you want to write but write what is true and |
| It is a well known fact that top copywriters get | | | | good for your target audience to know so that |
| paid easily $3,000 and up to $10,000 or even | | | | their attention turns into genuine interest. That's |
| more for each high quality sales letter they | | | | the starting point from where they might develop |
| compose. Many of the leading copywriters earn | | | | some trust in you as an authority and perhaps |
| even a percentage of all the sales generated | | | | may become customers of yours. |
| through their creation on top of their primer fee. | | | | When you come to the point where you can see |
| Have you never asked yourself how it came that | | | | yourself in the position of the potential customer |
| these star copywriters can cash in that big for | | | | so that you're empathic with your target audience |
| their work? | | | | and as this empathy is reflected throughout your |
| One of the reasons is, that those guys and gals | | | | website and sales page, chances are good that |
| are familiar with what people want and they use | | | | your prospects will take the desired action, which |
| their skills to translate this precious knowledge into | | | | will skyrocket your conversions and make you |
| writing and graphics that convince the prospects | | | | more money. One of the big things left to be |
| that it is in their best interest to accept the offer. | | | | absolutely clear about is the quality of your |
| They have the priceless ability of classifying | | | | product or services. If it's really good and meets |
| correctly, that is, to give the right product to the | | | | the need, then there's nothing in all the world that |
| right group of people. They don't sell knives to | | | | could stop you, for the customer will certainly be |
| infants and do not bother marketing parachutes | | | | satisfied when it helped him. |
| to the elderly. Good copywriting can help to | | | | As we have just seen, a sales page can be |
| increase the conversion rate of your sales page | | | | viewed from two main angles. The first point of |
| as nothing else could. | | | | view is that of the website owner and the |
| Let's take an example for one common sales | | | | second is that of the prospect. The former wants |
| page goof that goes too often unrecognized. | | | | to get more traffic, more leads and more money, |
| Having an amazing website design, a sensational | | | | whereas the latter is looking to find what he |
| headline and a nice looking body of well-written | | | | wants. Both points of view have to blend |
| lines can still miss the mark. How can this happen, | | | | harmoniously in order to improve experience and |
| since the site looks so "gorgeous"? Well, | | | | conversions. From the very beginning, the sales |
| everything has to begin right, if it is to end right, | | | | page should be designed with the visitor in mind |
| hasn't it? Yes, to begin right is to take your | | | | primarily so that the prospect finds what he |
| target audience into your heart and mind and then | | | | wants on the site. If this happens, generally the |
| try to establish a thorough understanding of what | | | | owner will be happy too for it will increase the |
| they really want. | | | | conversions of his landing page or sales page. |